OEM prosperous and worry

Starting in the 1980s, the garment industry, the textile and garment industry in the developed economies has been Pinghu City occupy a decisive position. However, mainly to OEM OEM processing, the lack of independent brands, which make Pinghu garment industry into the "blackmailClothes" passive situation.

"Pinghu brand fashion show," concluded the scene junling chen / perturbation

In 2006, "Wyatt Levin Spring" by the cardigan "brand name" title, this is the first Pinghu garment industry is so far the only one China brand name. The same year, following the 2002 agreed Pinghu "China's export garment manufacturing city," it has been re-"Chinese clothing procurement transnational industrial base."

For many years, this mainly to OEM the traditional industries, Pinghu City shouldering most important source of value. But in the last year, has just put into operation less than a few years but has high value-added optical and electrical machinery industries will rise to the first, the garment industry ranks second. Not long ago, Chinese brand names revealed, Pinghu two enterprises list, this time not clothing enterprises, it is quickly growing momentum in recent years the luggage business.

Faced with the increasingly severe competitive pressures and profitability problems, will continue to reflect OEM positions, or do domestic transition, create its own brand? Forms Pinghu garment industry has made adjustments to be made. But no matter which path to choose, relying on the original simple processing can adapt to the needs of the new era, the garment industry is in transition upgrade an unavoidable topic. This time, Pinghu clothing walked to the fork in the road upgrading transition.

Belated "brand awareness"

The day by the end of September this year, local Pinghu ushered in the annual city festival - "Watermelon lights Cultural Festival." As night fell, sponsored by local businesses Pinghu watermelon lamp lights and bright, attracting a lot of people to come to.

However, the more noticeable is that the September 24 evening, a "brand Pinghu fashion show" after the large-scale fashion shows blazed.

In the nearly two hours Showcase activities, "the city Imagine," "City of Life street," "peak trip", "stylish romantic" four acts fashion show has appeared more than 200 sets accompanied by Yu Industries Limited,Industries (Holdings) Limited, and other local Pinghu the 15 garment enterprises in the production of the whole fashion won warm applause from the audience.

"Even with the largeactivities abroad compared to such a stunning fashion show no difference. Pinghu will not only do clothes, but will create apparel, clothing and the World Apparel Pinghu convergence is just around the corner." Specially came from the famous Shanghai After reading costume designer Wang Xinyuan, performances are given such ebullient evaluation.

In fact, this is a transition to promote industrial upgrading Pinghu apparel fashion shows. Because, on the surface, that performance is sponsored by the Pinghu City People's government, Pinghu City Economic and Trade Commission, Pinghu City Garment Association contractors, Pinghu behind it is a garment enterprises in the high licensing enthusiasm.

The apparel industry associations Pinghu, vice president of the Jiaxing City Wyatt Levin, chairman of the spring for cashmere sweater Fashions Limited reception, explained: "Pinghu is in a large city from clothing to the clothing-stage strategy for changing the city, organized by a When the protagonist of the local apparel fashion show, will encourage more enterprises with the right conditions follow a road of their own brands and speeding up industrial restructuring Pinghu clothing upgrade. "

From "for others to giving rather than receiving," to do their own brand, Pinghu enterprises to see tangible gains, led Pinghu garment enterprises in the awakening of the awareness of the brand.

"2006, Wyatt Levin spring from Beijing won the one-China nameplates year later, the increase in fixed costs in the absence of the circumstances, the sales volume has increased by over 100 10,000, and single-item price increased 20 percent. This for some peer spirits, the enthusiasm of a license has been mobilized, enterprises' Let me a card 'to' I want a card 'to the concept of change.

Globalization upgrade path

"Human history has never such a time: more and more people have found that they can find more and more cooperation partners and competitors, and people around the world will be more and more people compete with each other and co-operation, people will increasingly more workplace competition and cooperation, people will become more and more equal opportunity. "

This sounds quite the flavor of prophecy, from the well-known American columnist Thomas Friedman "World Is Flat," a book. He travels India's "Silicon Valley" - Bangalore and found that this had once been regarded barren backward developing countries but also all the time, everywhere participation in the global economic development. He also found that with his best-selling "World Is Flat" swept the world, for the rest of the world MBA classroom Entrepreneurs Forum and the widely disseminated.

Undeniably,globalization of Chinese enterprises now have truly felt the pulse of economic globalization. This trend, forcing enterprises in the development of their own concerns at the same time, can not ignore the outside world changes.

Pinghu in 1000 for upgrading key is in a transitional period clothing enterprises, they look at self-development, but also eager to listen to the outside voices.

September 24, a Pinghu City of Zhejiang Province by the government-sponsored "Pinghu upgrade Sharon garment industry in transition" to be held at the invitation of the Chinese Academy of Engineering Sun Youxian, Zhejiang garment industry as vice chairman of the Association Halliday, Chinese clothing Economic Research Institute keung,Group Chairman QIU Guang and the Han silk (China) Ltd. Vice President Shen, and other experts, entrepreneurs, the garment industry is in transition to upgrade Pinghu feel the pulse of ideas.

"Like other industries, the garment industry is in the survival of an international environment. Especially after China's accession to the WTO, is entering a completely open period. Therefore, the garment industry, we must have international vision, to a greater and deeper perspective on participation in economic globalization. "

On that day, Chinese clothing, deputy director of Institute of Economics keung told dozens Sharon made a special trip to attend the garment enterprises has stated his global environment, garment industry and understanding.

Keung believe that globalization is an important embodiment of the global value chain configuration, at present, China's garment industry in the global allocation of resources in an OEM also on the status. The face of globalization, it is important to find their own comparative advantages. " 'Manufacturers' name, but also high-level and the level at the end of the product quality assurance on the basis of proper access to foreign markets its own brand, may also wish to be a road."

Not long ago, the study has just come back from Europe and the QIU Guang, that H & M sales last year reached 90 billion yuan, whileto achieve 4 billion yuan, which let him feel that the clothing market potential is very large.

For want of a license Pinghu enterprises, QIU Guang and think that any one model is no absolute, can promote the development of enterprises is suitable and correct; behind each brand has a product, but each not necessarily will become a product brand; brand is the market and consumers, the brand is the key target consumer groups to provide a value-for-money products to build brand is a very pragmatic thing; brand is a project, which calls for perseverance uphold, publicity, packaging, advertising is only a means, the key lies in integrity, quality, services, market.

Chinese silk has grown from OEM to build domestic brands, to today's group of companies, and its successful transition from more experience, became Sharon Pinghu clothing enterprises compete in a target. Chinese silk (China) Ltd. Vice President Han Shencombination of silk company's development, OEM business operations put forward their views: To enlarge and strengthen enterprises, or to; have a sound regulatory framework, taking standardized, systematic and professional development.

Zhejiang Garment Industry Association Secretary-General Halliday into that in the face of the historical transition upgrade juncture, Pinghu clothing enterprises should play well the existing advantage, and grasp the opportunities for development in the competition for innovation, and development, restructuring in accurately identifying future development direction.
News Source: CHINA FASHION WEEKLY